Torus
Project type
Logo, Branding, Motion, Print,
IF Agency
With competitors using similar logos, Torus Chartered Surveyors needed a distinctive brand that conveyed expertise, trust, and approachability. A cohesive identity was created with a new splash of colour, working seamlessly across all touchpoints to reassure clients and position the firm as the leading choice for residential surveying in Greater Manchester.
Date
Dec 2024
Old logo
While a competitor with the same name had used a 2D torus-shaped logo, keeping the torus was key as it captured the essence of the brand. By moving away from the competitor’s orange and introducing a fresh, distinct palette, the new identity celebrated the brand’s core values while confidently setting it apart.
Competitors logo
The new Torus logo transforms the flat 2D symbol into a bold three-dimensional form, bringing depth and movement to the brand. Seamlessly connected to the wordmark, it creates a unified and confident identity that reflects the brand’s modern and forward-thinking approach.
